In the biggest event ever in RTÉ Operation Transformation history, over 200,000 free packs of Flahavan’s porridge will be distributed nationwide this Saturday!
Over 200,000 free packs, which equates to 3 million healthy servings of porridge, are to be made available nationwide by Irish oat producer, Flahavan’s, in partnership with RTÉ and Operation Transformation’s Free Porridge Day this Saturday, 28th January. Each year RTÉ’s Operation Transformation gets the nation moving, highlighting the importance of long-term health and well-being, and through its participative format offers people all over Ireland the opportunity to address weight and related health issues.
RTÉ Operation Transformation Free Porridge Day is an initiative by the show to promote porridge oats as a healthy and affordable food that is accessible to everybody in Ireland.
Flahavan’s are distributing a further 2,500 limited edition 500g packs through FoodCloud to assist homeless charities in Ireland.
“There are many reasons why porridge is the best breakfast food especially if you wish to control weight,” said Professor Donal O’Shea, an Operation Transformation expert. “Porridge oats will not only help you feel fuller for longer but they will also kick-start your metabolism and make it work more efficiently. Young or old, oats are good for everyone in the family. Breakfast is the most important meal of the day for your health – and porridge is the best start,” he said.
Operation Transformation Free Porridge Day will see a specially-produced, limited edition RTÉ Operation Transformation Flahavan’s 500g porridge pack being made available free nationwide. This unique event celebrates Operation Transformation’s 10th year of the show in a bid to raise awareness of the importance of porridge in people’s diet to Live longer, Live better. The 500g packs will be distributed nationwide through supermarkets, SuperValu, Tesco, EuroSpar and Dunnes Stores.
“Flahavan’s are delighted to come on board with this exciting initiative to help people get back to wholesome natural foods,” said John Flahavan, Managing Director, Flahavan’s. “We believe that this is a unique opportunity for Flahavan’s to join up with Operation Transformation to reach every corner of Ireland and encourage each and every household to think differently about how they start their day to live longer, live better,” he added.
A delicious range of short and simple oat recipe videos have been produced to support the campaign and they can be viewed on www.facebook.com/flahavans.
RTÉ Operation Transformation and Flahavan’s are conscious that an initiative such as Operation Transformation Free Porridge Day could go unnoticed by some of the people who could benefit most. For this reason
Nutritional benefits of Flahavan’s Oats
- They are low in fat and saturated fat – foods that are low in fat are considered important in diets such as those to treat heart disease, obesity and diabetes.
- They have a medium Glycaemic Index (GI) – foods with a low to medium GI and high soluble fibre content (such as oats, beans and lentils) can help reduce blood cholesterol as part of a healthy diet).
- They are high in soluble fibre.
- They are low in salt and sugar.
- They contain a variety of vitamins and minerals.
- Oats can be added as an ingredient to sweet and savoury foods.